Blogging in Action is the package that gets us the most excited. It’s rare you find a book that’s ‘not too hot, not too cold, but juuuust right.’ The author, Shaun Taylor, has certainly outdone himself — but what you really care about is how the book and resource can help you, so let’s get to it!

The thing you notice first when you start reading the ebook is that is it tips the scale at 258 pages! That is absolutely unheard of in the ebook publishing world. There could be some people who may be concerned that it will be too much information in too small a space, but the organization of the material makes it a non-issue.

Shaun staets out by outlining his expectations and goals for the ebook. He wants it to be up to date and current, covers many dfferent topics, appeal to readers of different levels of experience, breakdown concepts into actionable items, and create a clear roadmap for anyone who desires to be a successful blogger. He achieved his goal.

As much as we like to give impartial reviews and tell you about the good and the bad — it’s really hard in this case. Even with a critcal viewpoint, there isn’t anything that screams out to be changed here. There are times we thought, “wait a sec, he should have…oh, he did!”

For those who are concerned about having to dig through a pile of information they already know or aren’t interested in, Shaun takes a unique approach to solving that problem. Not only does the ebook include a regular table of contents, there are also ‘tags’ that indicate when you should read something. For example, if he includes non-essential information he marks it with a tag! It is a clever and effective addition especially for those who haven’t much time to read.

Everything that is covered in this ebook is explained so that anyone can grasp the concepts. The different sections in Blogging in Action generally start out with an overview of that particular section, but then they quickly move into action steps. This is fantastic, because you can’t become a successful blogger just by reading, you need to actually do something with the material. If this book doesn’t convince you to do that, nothing will!

The table of contents for things you’ll learn is too large to list, but here are some of our favorites:

  • Choosing a platform
  • What is a blog?
  • Configuring your blog for readers and search engines
  • Backing up your blog
  • What is a niche?
  • How to do keyword research (comes with a tool!)
  • Building your brand
  • Creating compelling content
  • Mistakes to avoid (this goes against what is taught in our least favorite blogging book)
  • Which directories to submit to
  • Article marketing
  • Finding .edu and .gov links!
  • Using social networking sites and strategy
  • Monetization strategies
  • Quick start videos for every step of the way

Clearly, Blogging in Action is the definitive guide for anyone who wants to get started with blogging. The book itself is well designed and edited, and was created for readers at any level. This is the ebook to get if you want to get an ebook on how to blog and make money doing it.

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