How to Create Blog Properties

Get your Professional Blog Started the Right Way

Blogging in Action is the package that gets us the most excited. It’s rare you find a book that’s ‘not too hot, not too cold, but juuuust right.’ The author, Shaun Taylor, has certainly outdone himself — but what you really care about is how the book and resource can help you, so let’s get to it!

The thing you notice first when you start reading the ebook is that is it tips the scale at 258 pages! That is absolutely unheard of in the ebook publishing world. There could be some people who may be concerned that it will be too much information in too small a space, but the organization of the material makes it a non-issue.

Shaun staets out by outlining his expectations and goals for the ebook. He wants it to be up to date and current, covers many dfferent topics, appeal to readers of different levels of experience, breakdown concepts into actionable items, and create a clear roadmap for anyone who desires to be a successful blogger. He achieved his goal.

As much as we like to give impartial reviews and tell you about the good and the bad — it’s really hard in this case. Even with a critcal viewpoint, there isn’t anything that screams out to be changed here. There are times we thought, “wait a sec, he should have…oh, he did!”

For those who are concerned about having to dig through a pile of information they already know or aren’t interested in, Shaun takes a unique approach to solving that problem. Not only does the ebook include a regular table of contents, there are also ‘tags’ that indicate when you should read something. For example, if he includes non-essential information he marks it with a tag! It is a clever and effective addition especially for those who haven’t much time to read.

Everything that is covered in this ebook is explained so that anyone can grasp the concepts. The different sections in Blogging in Action generally start out with an overview of that particular section, but then they quickly move into action steps. This is fantastic, because you can’t become a successful blogger just by reading, you need to actually do something with the material. If this book doesn’t convince you to do that, nothing will!

The table of contents for things you’ll learn is too large to list, but here are some of our favorites:

  • Choosing a platform
  • What is a blog?
  • Configuring your blog for readers and search engines
  • Backing up your blog
  • What is a niche?
  • How to do keyword research (comes with a tool!)
  • Building your brand
  • Creating compelling content
  • Mistakes to avoid (this goes against what is taught in our least favorite blogging book)
  • Which directories to submit to
  • Article marketing
  • Finding .edu and .gov links!
  • Using social networking sites and strategy
  • Monetization strategies
  • Quick start videos for every step of the way

Clearly, Blogging in Action is the definitive guide for anyone who wants to get started with blogging. The book itself is well designed and edited, and was created for readers at any level. This is the ebook to get if you want to get an ebook on how to blog and make money doing it.

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For those who are hoping to make money blogging and are busy developing the web content to be featured on the blog, one of the most important things to keep in mind is simplicity in website development. Today, more and more internet visitors want to find good quality and dynamic web content that provides the information they are looking for, while keeping them engaged.

Dynamic content has proven to be one of the most important elements in not only attracting targeted traffic to a website, but also in bringing them back to the site again and again. Webmasters across the board agree that it is much better to provide the things that web visitors seek so that they come back rather than constantly trying to attract new traffic. It is much easier to make money blogging when your blog attracts repeat visitors as most experts agree a site visitor often needs to see your message around seven times before they will buy a product.

At the same time that dynamic web content is very important to the visitors to a site, it is also fundamental to attracting the search engines and gaining a favorable placement in the search engine ranking pages, often called SERPs. These days, all of the search engines give a lot of weight to fresh content that is kept updated and to user-generated content, in addition to relevant information about the keyword used for the search.

Because of these factors, having dynamic content throughout a site can weigh heavily in favor of a site that is diligently trying to make the most of search engine marketing. Good SEO (search engine optimization), together with great web content that is updated regularly, is a powerful combination that can improve your potential to make money blogging dramatically.

Ranking high in the search engines for specific keywords that are directly related to the topic and purpose of a website is an essential internet marketing strategy and one of the easiest ways to assure a regular stream of visitors, without having to go to the cost of advertising your site. At the same time, once visitors arrive at a site that is filled with dynamic content that provides the kind of information they are seeking, they are more likely to bookmark the site, subscribe to your rss feed, or subscribe to your email auto responders that promises additional free web information on the topic of your blog.

One of the easiest methods of generating dynamic content that visitors enjoy and benefit from and that the search engines are attracted to is to provide a way for visitors to interact and add to the content. Allowing your blog visitors to leave comments about your posts will encourage open discussion and debate between your visitors. This encourages them to return to check other comments plus the search engines love the fact that your posts are forever changing and growing with fresh dynamic web content.

The blogging platforms, like WordPress, can function as a very effective web content management system and blogs have all the tools and controls that support sites that offer dynamic web content. WordPress has become a popular platform because the software is simple to set up and manage from a simple control panel. Blogging software has made website development simple, fast and easy, allowing even a novice webmaster to make money blogging.

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